Innovation projects

New business ventures

As companies find it harder to secure further improvements to their core businesses, they may look at other ways of exploiting their assets and capabilities in adjacent markets.

A typical approach to creating new growth portfolios would start with defining clear objectives and a ‘permissible space’ for innovation to focus activity and developing a capability inventory. We bring Edengene's toolkit of leading creative and analytical tools to identify opportunities to exploit these capabilities in new markets, and evaluate the opportunities before developing the best into venture proposals and business cases.

Edengene supports with the development of valuable new business ventures to fuel long-term business growth.