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Delivering a Customer Focused Strategy

Transforming Standard Life into a leading, customer-focused, asset management business

Standard Life wanted to transform itself into a leading asset management business, building stronger relationships with valuable customers.

The company had built an innovative new range of products and services but targeting disparate customers and constrained by product silos and legacy structures.

Based on extensive analysis of the customer, market and internal capabilities, we built a core proposition and customer experience based on customers’ aspirations and life events.

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