Creating growth in adjacent markets at O2 Ireland

Market saturation and commoditisation are compelling mobile phone companies to find new ways to protect core revenues whilst growing new revenue streams.

In 2010, the challenge facing O2 Ireland was how to create additional revenue in new and adjacent sectors to deliver against their ambitious growth targets. As a market leader with strong brand positioning and a can-do, winning attitude, O2 wanted to disrupt the market with a new, differentiated offer.
Edengene was engaged to help define a growth proposition, O2 Money Card, within an accelerated 3 week timeframe. The focus was on new revenue growth while delivering new benefits to its mobile customers.


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